Burberry released its first automatic watch collections, The Britain at its flagship retail store on Regent Street, London. The automatic timepieces have been inspired by the tradition brand’s trench coats and it is their first ultra luxury automatic range.
It displayed the collection of timepieces to several guests and the square-cased watches have rivets and buckles. The Chief Creative Officer at Burberry, Christopher Bailey said that watches represent the company’s rich British heritage. He said that he was a part of this project that the designers had been working from long time. The Britain watches have a powerful balance of tradition and modernity, blending strong innovative and attitude design with timeless quality as well as craftsmanship, he added.
The Britain collection sports several models, such as chronograph and power reserve with watches in the range of varying case sizes from 43mm to 47mm. The collection features Soprod, Ronda, and ETA, the self-winding automatic movements with the timepieces decorated with custom designed and high-applied details, including bezels, crowns, and bolts. The rotors stamped with the brand’s logo in a circular pattern that also appears on the dial.
He said that when the company started developing The Britain watches, they simply wanted that to be based on the same craftsmanship and design principles of their iconic trench coats. The result is a watch that embodies the company’s heritage and functional creative values with innovation and modernity, making a timepiece, which is as elegant as it’s relaxed. The case combines brushed and polished finishes in a handmade alligator straps and bracelets in black PVD and brushed steel finishes. The stone-set bezels coated watches are made exclusively for women. If you’re avid fan of Burberry watches and are looking forward to buy it in India, leading ecommerce shopping portals like Amazon flaunt a great collection.
To accompany the release, the company has also employed Mario Testino, the famous photographer to shoot the watch perfectly that would be featured on ad magazines. The photos features latest faces and names from the British film, art, and music industries, wearing The Britain watches with Burberry trench coats.
Mario Testino shoot includes actress Gabriella Wilde, musician Rob Pryor as well as art dealer Harry Scrymgeour. All shots were taken in London under the supervision of Christopher Bailey. Among the guests who attended the event were dancing star Brendan Cole, actor Olivia Grant, and cyclist from Team GB Victoria Pendleton.
‘The Britain’ has a range of chic watches developed to celebrate 156 years of brand connecting all the core elements that are the essence of company: quality, craftsmanship, and history.
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